EDTECH MARKET ANALYSIS

15%

Increase in sales in new regions

10%

Growth in the number of users

12%

Improvement in customer retention

3

New markets successfully entered within 18 months

What Is EdTech Market Analysis?

We research the global education technology market: segment size and dynamics, key players, entry barriers, regulatory requirements, consumer preferences, and emerging trends across different regions. Based on these insights, we identify the most promising markets for expansion and develop an effective market-entry strategy.

Challenge

The client had a successful online-education platform in Japan and wanted to scale internationally. They needed to understand which regions offered the best opportunities for EdTech, who the main competitors were, what the specifics of local markets looked like, which entry strategy to choose, and how to adapt their product to different cultures and education systems.

Solution

We conducted an in-depth analysis of the global EdTech market across 25+ countries in Asia, Europe, North America, and South America. Our team researched market size, growth rates, digitalization levels, audience purchasing power, and the competitive landscape in each region.
We analyzed 50+ major market players: their products, business models, pricing strategies, distribution channels, and competitive advantages. We identified market gaps and opportunities for differentiation.
Using a multi-criteria evaluation, we selected the TOP-5 most promising markets for entry, considering potential, competition, entry barriers, and the alignment of the client’s product with local needs.
For each selected market, we developed a detailed entry strategy: go-to-market approach, required product adaptations, partnerships, marketing channels, and financial projections. The client received a clear roadmap for international expansion, complete with priorities and timelines.