Solution

We conducted a comprehensive real estate market study in the region. Our team analyzed twelve competing residential complexes within a five-kilometer radius, reviewing their pricing, planning solutions, sales dynamics, remaining inventory, infrastructure and positioning. This research showed that most competitors focused on standard two-bedroom units targeted at families, which created an oversaturated segment.
To understand demand, we processed two years’ worth of data from eight real estate agencies and online platforms, identifying which unit types were selling the fastest and at what price levels. In parallel, we interviewed more than two hundred potential buyers through phone and online surveys to understand their preferences, budgets, selection criteria and attitudes toward mortgages and investment purchases. The findings revealed that the market had shifted and was now driven not by families but by two fast-growing segments: young professionals aged 25–32 who preferred compact one-bedroom apartments, often financed with mortgages, and investors purchasing small units due to strong rental demand from students and young specialists.
Based on these insights, we recommended adjusting the project concept to significantly increase the share of one-bedroom units and reduce the proportion of two- and three-bedroom layouts. We also proposed focusing on compact, efficiently planned apartments and adding coworking and fitness spaces to make the residential complex more appealing to the updated target audience.
The developer implemented the recommended changes. As a result, the project launched with a sales pace 35% higher than the market average, reached 92% of units sold at the excavation stage, and achieved an 18% increase in price per square meter thanks to stronger positioning.